What do Starbucks, Boeing and Apple have in common?

Written by 
Polina Medianina
/
November 13, 2021

Answer: Samsung

Hover your cursor over the buildings and look at the connections between the companies
⬇️

Illustration city with major companies Apple Google Intel Samsung - photo

All these companies are linked through their suppliers. Samsung provides displays to Apple, communications systems to Boeing and air conditioning systems to Starbucks.

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When you invest, you start to follow the news about your company of interest, but in addition to their marketing strategy and expansion statements, companies are restrained by their production capacities, which are restrained by the production capacities of their suppliers. Hence, if you know that something has happened to a supplier,  expect the focus company’s production to be affected.

So one way is to react to news about Starbucks, but a whole new level is to predict the changes in stock prices based on the news about Starbucks coffee suppliers. 

When you see the whole picture, you can make more informed decisions. 

For example, during the summer there has been news all around about the chip shortage on the market and how it affects electronic components providers. With this map we see that Apple uses processors from Intel and 5G modems from Qualcomm, which are all based on semiconductors. Thus we can make a conclusion that its production line will be affected.

If we understood the connections we wouldn’t be surprised with recent titles like Apple Set to Cut iPhone Production Goals Due to Chip Crunch in Bloomberg and can predict a decline in revenues. We created a map of various supply chains to make those invisible connections visible to you ☝🏼

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