Initial public offerings or IPOs are known as a great way for investors to get good returns in a relatively short time. On average, they can bring 40% in the first 3 months. IPOs are a way for companies to sell their shares to the public and raise more capital to continue their growth. If you’ve heard of this mobile technology company you may have even asked, “is AppLovin publicly traded?” Read on to find out about AppLovin stock IPO and all the important information about AppLovin IPO date and price.

AppLovin History

AppLovin is a mobile technology company with headquarters in Palo Alto, California. It provides a platform for developers to promote and monetize their mobile apps.

AppLovin provides solutions to help developers leverage data-driven insights to drive user acquisition and increase monetization. Through MAX, AppLovin's mobile marketing automation platform, users can quickly create campaigns with customizable messaging and audience targeting. They can also track performance in real time using detailed analytics and optimization capabilities.

AppDiscovery, AppLovin's mobile discovery platform, helps users discover new apps through personalized recommendations and social influencers. SparkLabs, AppLovin's analytics platform, provides developers with insights on user behavior and app performance to help them make better decisions about product design, marketing strategy, and monetization.

The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam. Initially operating in stealth mode until 2014, AppLovin has since become one of the leading companies in the mobile advertising space.

In 2016, Chinese private equity firm Orient Hontai Capital announced its intention to acquire AppLovin, a leading mobile gaming company, for $1.4 billion. However, the deal ultimately fell through, and AppLovin was instead acquired by a consortium of investors led by KKR & Co. for $2 billion. While the failure of the Orient Hontai Capital deal was a setback for the Chinese private equity firm, it was ultimately a victory for AppLovin and its shareholders. The company was able to secure a higher sale price and retain its independence, positioning it for continued success in the mobile gaming market.

In July 2018, the company launched Lion Studios, which works with mobile developers to publish and promote their games. The studio provides access to a range of marketing and analytical tools, as well as guidance from a team of experts. Through Lion Studios, AppLovin is able to reach more developers and help them to achieve success in the mobile gaming market. In addition to promoting games, the studio also produces original content, such as tips and tutorials. This allows AppLovin to provide a complete solution for mobile developers who want to reach a wider audience.

In 2019, AppLovin acquired Machine Zone's mobile game studio for $500 million. The acquisition helped solidify the company's place as one of the leading firms in the mobile gaming industry.

By the time we got to the massive tech bull run in 2020-2021, the owners must have started asking themselves, “when is AppLovin going public?” Read on to find out about AppLovin IPO 2021 and other key info.

AppLovin Public Listing Key Data and IPO Date

AppLovin IPO Date: April 14, 2021
Ticker: APP
Exchange: Nasdaq
IPO stock price: $80
Valuation at IPO: $23 billion
Market cap (12/5/22): $5.3 billion
CEO: Adam Foroughi
Category: EDP Stocks

AppLovin launched its IPO on the Nasdaq on April 14, 2021 under the stock symbol APP.

The AppLovin IPO price was set at $80 and closed 20% down on the first day of trading at $65.20, which gave the company a market value of $23 billion.

CEO and co-founder Adam Foroughi, who owns 27.9 million shares, saw his net worth increase to $2.2 billion around the time of their IPO date.

So What About Investing Now?

While the AppLovin IPO was far from being a big first-day success, the APP stock continued to grow over the following months, reaching an all-time high of $114. Now, However, a year and a half after their IPO date, their stock price is over 80% down, just like with many other tech IPOs of this period. 

As of December 2022, the stock trades at $14 with a market cap of 5.3 billion ( 12/5/22).

While the initial IPO rally is of course over, the company is doing well and is receiving moderate buy ratings. Who knows, maybe at the next bull run AppLovin will shine brightly once again.

Investments like IPOs are speculative and much riskier than big companies with proven business models, robust earnings, and potential to scale. While it’s fun to try, don’t rely on IPOs to bring you money, timing the market is hard. An even better approach is to build a balanced portfolio of stocks in an industry you know or believe in. Download Gainy to check out TTF stock collections to invest in themes you like.

Check out our IPO section to look at other scheduled IPOs. If you want to find companies that match your interests, investment goals and portfolio, try Gainy for some great IPO investment ideas, as well as established blue-chip companies and a variety of other assets.


Is AppLovin a public company?

Yes, the AppLovin stock IPO date was April 14, 2021. The mobile software company was listed on the Nasdaq with the ticker APP.

Is AppLovin Software Inc. a SPAC?

AppLoving went public via a traditional IPO instead of via a special purpose acquisition company (SPAC). The latter was a popular way for companies to go public in 2020-21 but many of these launches didn’t do well.

Want to see how AppLovin has done since the IPO? Download Gainy to see smart company insights and metrics
Try Gainy
What’s the next big thing?
See other hot upcoming IPOs on the main page
Want to see discover other stocks like APP? Try Gainy to check out the best tech stock collections
Try Gainy
See also
Show more