Once the initial funding stages are out of the way, IPOs can be a great way for companies to gain exposure to the open market, help the company grow by attracting more capital and improve liquidity. Going public also gives early investors the opportunity to trade shares and easily cash in on their investment.

In this series we’re looking at past and upcoming IPOs, which should give you some ideas for what to invest in. If you or your kids use Taboola, you might be wondering, “is Taboola publicly traded?” or “when is Taboola going public?” as you might be interested in investing in the company. Read on to find out about Taboola stock IPO and all the important information about Taboola IPO 2021.

Taboola History

Taboola is a tech and advertising company that creates engaging content and ads.

If you've ever seen recommended content at the end of an article online, you've likely come across Taboola's mechanisms at work. Their recommended content reaches over 500 million users daily on major platforms such as MSN, NBC News, and Business Insider.

Taboola uses machine learning to give users personal recommendations (hey that's a bit like Gainy.app!) and its business is made up of three segments: Newsroom, Video and Creative shop. Newsroom helps writers and editors with tools for increasing the popularity of their content. Video helps advertisers to improve their videos and their video marketing results. Creative shop helps marketers to optimize their content depending on the platform (e.g. Facebook or YouTube).

The company was founded in Israel in 2007 by its CEO Adam Singolda. It started making partnerships with publishers in 2012 and is now the top native discovery platform in the world. The business is partnered with over 9 thousand publishers and 13 thousand advertisers around the world and is looking to expand their reach. The Taboola IPO looks like a good move in this direction. The company decided to go public by merging with ION Acquisition Corp, a special purpose acquisition company (SPAC) that went public in 2020 with the goal of merging with a tech company from Israel. This is a popular option for companies going public these days as opposed to a traditional IPO when a company gets listed directly. Merging with a SPAC lets a company go public faster and cheaper.

The Taboola IPO resulted in a $2.6 billion valuation after the company went public. This gave founder Adam Singola, who owns 6% of the merged company, a net worth of $156 million.

Read on to find out about Taboola IPO date and price and other key info.

Taboola Public Listing Key Data and IPO Date

Taboola IPO Date: June 30, 2021
Stock symbol (ticker): TBLA
IPO stock price: 
Valuation at IPO:
$2.6 billion
Market cap (11/29/21):
$1.89 billion
CEO: Adam Singolda
Business Service Stocks
Listing method:

Taboola launched its IPO on Nasdaq and went public on June 30, 2021 with the ticker TBLA. The Taboola IPO price was set at $10, a standard price for IPOs going public via a SPAC. The stock price closed down 2% from the reference price on the first day and kept fluctuating under the $10 mark.

It’s been 5 months since their IPO date and we are yet to see much movement of the stock price either way. It is now around $8.

So What About Investing Now?

Investing in a company that recently went public comes with opportunities as well as risks. It’s not uncommon for new IPOs to bring early investors around 40% on their investment in the short term. But the company’s stock price graph shows a descending trend with a price of $8, which is 20% lower than the IPO price. This shouldn’t alarm investors who believe in the success of the business long-term, but this also means that perhaps it’s not a meme stock that is interesting to short-term traders.

Overall, Taboola looks well-positioned for success. Good recommendation engines that help users to get more content they enjoy are surely the way forward. However, a major risk is that almost half of Americans use ad blockers and this number is likely to grow.

Thanks for reading this overview of Taboola going public. Check out our IPO section to look at other scheduled IPOs. If you want to find companies that match your interests, investment goals and portfolio, try Gainy for some great IPO investment ideas, as well as established blue-chip companies and a variety of other assets.


When is the Taboola IPO date?

The Taboola IPO was launched on June 30, 2021. The company was listed on Nasdaq via a direct listing.

Is Taboola a public company?

Yes, Taboola has been a public company since its IPO date on June 30, 2021. When a company launches an IPO, this means they are becoming public.

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