Unlock the World of Investments With Thematic Trading Fractional

Written by 
Tommy Syrmolotov
July 22, 2022

Answer: Samsung

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It’s 2022. The inflation is high and a recession is technically underway. When saving money means losing money, investing is not a hobby but a necessity for anyone who wants a good financial future. Despite the market turmoil, the best time to invest was 20 years ago and the next best time is now.

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In fact, some of the biggest market crashes created the biggest investment success stories. But these didn’t happen by themselves, they happened when investors went against the grain and bought very good companies for a very good price. 

Warren Buffett famously said, “Be fearful when others are greedy, and be greedy only when others are fearful.” Is this the time to be greedy? Only time will tell.

When the times are good it makes sense to own large tech stocks when they’re the ones outperforming the market. When the market is down there are no obvious options.

The investment market is split into two main approaches: passive investments like ETFs and index funds and active investments like stock picking, day trading, and using  derivatives. For most people, the first one is too passive and the second is too risky.

TTFs are a new investment instrument we built to help you navigate these times of uncertainty, to invest in what you believe in and try new strategies.

Thematic Trading Fractional

People always have an instinctive understanding of what the next simple solution will be, and many retail investors tend to think in terms of themes rather than individual stocks. TTFs allow you to invest in concepts.


TTFs are stock collections that are targeted at a specific niche or cause. This is a very comfortable way to invest in a theme as a whole.

What excites you more, investing in a future of next-gen electric vehicles or having to pick between two companies that are yet to put a car on the road?

If semiconductors excite you, is it the idea of a futuristic world where anything is possible and robots work for us, or do you actually want to read into the fundamentals and P/E ratios of hundreds of companies in an industry to decide what to buy?

We believe investing needs to be close to your passions, because if you believe in something, you are more likely to enjoy being a part owner of that thing and you’re more likely to keep the investment discipline.


What we do in Gainy is we take complex things and research and package them into investment strategies that anyone can use to build a robust, personalized portfolio they will control. This way you can efficiently buy trends instead of picking single stocks. 

These are model portfolios designed to diversify your risk and increase returns.


Each TTF has around 15-20 stocks, so it’s easy to get to know all your holdings and learn about an industry in an organic way rather than force feeding yourself gigabytes of information before you actually buy a stock.

Now, with the advance of fractional shares trading, these portfolios can be created directly on your brokerage account even with a modest initial capital.

They get rebalanced automatically if a new relevant company becomes available or a stock is underperforming. 

Upgrading ETF to TTF

Exchange-Traded Funds or ETFs are an important instrument that has become a backbone of many investors’ portfolios. They let you buy many companies at once in a single asset, thus reducing your risk. The first ETF in the U.S. SPDR's SPY became available in 1993, almost 30 years ago.

It includes the companies in the S&P 500, you buy them in one asset. We love them, there is nothing wrong about them. What they do lack is personalization. Implicitly, you buy hundreds of companies, most of which you don’t know anything about.

It’s a very conservative investment and if you’re happy with this invest-and-forget approach, it might be good for you. 

But why miss out on the opportunity to get higher returns by investing in rising trends like electric vehicles if you believe the future is electric? On the other hand, if you don’t, then there is probably something else you believe in.

If you want the flexibility of buying assets that suit your interests and investment goals without spending too much of your time on researching stocks, check out TTFs.

The Next Level

The idea of stock themes sounds simple because it feels so natural to us, but building an investment instrument was anything but simple. Because we had to reimagine the stock market in a new, human way, we had to work with a lot of data.

Thanks to this data we now have exclusive tools to build TTFs in any other way, not just by industry but by investment approach, for example our Inflation-Proof TTF, available in the app, an optimized selection of 21 stocks across industries that have historically performed best during high inflation: REITs, Food, Banks, Utilities, and other industries. Good luck researching for something like this on your own and then picking 21 stocks to buy that have the potential to outperform the S&P 500 exactly at a time like this.

In essence it is asset management but for people who want to invest in things they believe in. The best of both worlds — more active than buy-and-hold strategies and less tedious than active stock selection.

We like to call it investing on autopilot.

P.S. As a tasty bonus, we are partnering with some of your favorite investment gurus to feature their stock portfolios on Gainy in the form of TTFs. See them all in the app!

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because I want to check what my friend has just sent me
The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. Snapchat is the third most popular app among millennials and gets high profits from ads on the platform. Since TikTok is not available to invest in yet, Facebook is boring, we see Snap as a good choice to diversify your portfolio. We don’t know what keeps those kids so glued to screens in Snapchat but if companies profit from it, we can get a share thanks to investing in their stocks.
because xBox brings us together with friends
Microsoft is the second biggest company on the market in terms of capitalization. Xbox, Skype, Windows Office 365 are all part of Microsoft business as well as it develops, licenses, and supports a wide range of software products and services, as well as designs and sells hardware. The company’s future is as bright as it’s past with all the money the company invests in disruptive tools like AI. Next time you plan to buy another game for the Xbox console, you might also consider buying a Microsoft stock which is not very expensive.
because we want schools to be cooler
So we packed peanut butter and jelly sandwiches for the kids, now it’s time to go to school. The K12 Inc. is an educational technology company. The company offers a private education program, software and education services built to teach online for preschool students up to grade 12 or K-12. The company’s earnings soared up after the pandemic because we came to realise that online learning is not far in the future and may continue the trend.
because we like to treat our pets and ourselves, too
The American manufacturer of supermarket food JM Smucker Co also operates a pet food business including brands such as Milk-Bone and Meow Mix. It’s also the producer of the peanut butter JIF, kid’s all-time favorite filling. The company offers a 2.96% dividend yield and in the third quarter reported a 7% increase in net sales.
because we love playing games
If there is one game to teach you financial literacy - it’s Monopoly, which belongs to Hasbro, as well as unparalleled portfolio of approximately 1,500 brands including MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. The company generates strong cash flows and pays regular dividends. The company’s business moves along the online trend and develops digital content in the form of TV shows, films, computer games.
because everyone has a favorite childhood hero
Disney is a widely diversified company which owns everything from toys to apparel, and books to video games: Disney Parks, ESPN channel, Pixar, Hulu and so much more. And now it bets on streaming services with Disney+ and threatens Netflix’s market share. The company revenue suffered a major drop last year due to closure of Disneylands, but has opened them in October and foresees a strong comeback.
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What is Gainy, what settings do you have?

Gainy is not an app to invest in stocks, but a screener and stock portfolio analysis app. We help our clients to identify the right stocks, depending on portfolio, personal goals, and fundamental analysis.

We work as a stock analyzer and stock comparison app: give the possibility to create collections tailored to personal needs, show charts and shares and allow users to track finance flows and dividends distribution.

You can use Gainy as a guide and stock picker: set your goals, get tips & forecasts, and pick up the right investments to gain your wealth.

Is Gainy complicated to use?

One of the benefits of Gainy as a stock market investment app is convenience. We will become your Spotify in the world of investments with simple and intuitive functionality. Tracking, forecasting, analyze and compare of portfolios — everything we do as a stock screener app is complicated, but what you do is really not. We took care of it.

Can I buy a stock using Gainy?

At the current moment, Gainy is not a stock investing app, and you can’t directly buy stocks using it, but in the future, we definitely will provide this feature. We work on Gainy updates to make it a stock market app and will inform you when these trading features are ready.

Is your stock investment app free?

We have Basic and PRO access. As a trader or retailer, you can use both and decide which one is more comfortable for you.

What goal can I set?

Gainy is a fundamental stock screener app that can help you to set & gain your financial goals and track your money deposits. It can be anything from “I want my money to work” to gain an amount of money for a new house. As stocks portfolio app will help you to make the investment process easy and amusing, not boring. 

Thanks for checking our our articles, we hope you’re finding them useful. If you’re ready for some kick-ass investing ideas, check out our brand new web platform.
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